Terms & Conditions

This is an important section of the site explaining the terms and conditions you are agreeing to when you use and/or shop from the Directions Official Online Store.



Directions Official Online Store are the trading names of La Riché Ltd.

Sale of Products

Products are sold from this site www.directionshaircolour.co.uk and associated sites.

Any contract between us, whether for use of the site or in relation to the purchase of products or services through the site will be governed by the laws of England and Wales and all parties submit to the non-exclusive jurisdiction of the English Courts. Any contract will be communicated in English.

Where we refer to a 'recommended’ product' this is product recommended by the Directions Official Online Store team and/or consumers of the product. Our 'new products' highlight the most recently launched products on www.directionshaircolour.co.uk and associated sites. Our 'featured products' are those we have chosen to highlight and 'our favourite' products are our favourites out of those sold on www.directionshaircolour.co.uk and associated sites.

We have taken every care in the preparation of the content of this Website/s, however we cannot guarantee uninterrupted and totally reliable access to this Website/s, and so therefore can not guarantee that the information will always be completely up to date and free of mistakes. To the extent permitted by applicable law, Directions Official Online Store disclaim all warranties; express or implied, as to the accuracy of the information contained in any of the materials on this Website/s and will accept no liability for any loss or damage arising as a result of problems with access.

Directions Official Online Store shall not be liable to any person for any loss or damage, which may arise from the use of any of the information contained in any of the materials on this Website.

Certain (hypertext) links in this site may lead to other Websites, which are not under the control of Directions Official Online Store. When you activate any of these you will leave the Directions Official Online Store Websites and Directions Official Online Store has no control over and will accept no responsibility or liability for the material on any Website, which is not under the control of Directions Official Online Store.

We may make software owned or operated by third-party companies available to you. You must only use this software in accordance with the terms and conditions imposed by the third-party provider.

The exclusions of liability set out in these terms and conditions shall not apply to any damages arising from death or personal injury caused by the negligence of Directions Official Online Store, or any of their employees or agents.

These terms and conditions shall be governed by and construed in accordance with English Law. If any provision of these terms and conditions shall be unlawful, void or for any reason unenforceable then that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.

Directions Official Online Store reserves the right to alter these terms and conditions from time to time by posting new terms and conditions on this Website and associated sites.


All brand names, product and service names and titles and copyrights used in this site are trademarks, trade names, service marks or copyrights of their respective holders. No permission is given by Directions Official Online Store for their use by any person other than the said holders and such use may constitute an infringement of the holders' rights.


All designs, text, graphics and their selection and arrangement on this Website/s are the copyright of Directions Official Online Store or its content providers. Permission is granted to users to electronically copy or print portions of this site for their own personal, non-commercial use. Any other use of materials on this site without Directions Official Online Store prior written consent is strictly prohibited.

Acceptance of orders

Working with industry-leading secure payment processors, we validate your order and payment details you submit to us before your order can be accepted. Once that has been done, we will acknowledge that your order has been received by sending an e-mail to the e-mail address you provide during the order process.

Your order is then subject to further validation checks we may choose to make. If your order passes our validation checks we will send you an order confirmation email, this is our acceptance of your order and it brings into existence a legally binding agreement between us.

Directions Official Online Store reserves the right to restrict the number of items available for sale to any individual customer. All orders are subject to availability. If your order cannot be fulfilled you will be offered an alternative or given a full refund.

We accept payment via PayPal only

If the issuer of your payment card refuses to authorise payment to us, we will not be liable for any delay or non-delivery.

Restricted access

Access to certain areas of Directions Official Online Store Website/s is restricted. Directions Official Online Store reserves the right to restrict acces to other areas of the Website/s, or indeed the whole Website/s at its discretion.

If ‘You’ (the consumer) are provided with a user ID and password to enable access to restricted areas of the Website/s or other content or services, you must ensure that the user ID and password are kept confidential. You accept responsibility for all activities that occur under your user ID and password.

Your user ID and password may be disabled at the sole discretion of Directions Official Online Store if you breach any of the policies or terms governing your use of the Website/s or any other contractual obligation you owe to Directions Official Online Store.

Hair colour reproduction

Directions Official Online Store has made every effort to reproduce colours on the Website/s as accurately as possible. However, different computers reproduce colours in slightly different ways, and so exact colour matches are not yet possible over the Internet.

This means that when you order products from the Shop, colours may differ from what you see on the screen.

If you are not satisfied with the colour of the item you have ordered, we operate a returns policy (see Returns for more information) however we only accept returns of unopened Directions Hair Colour.

Price information

Directions Official Online Store has taken great care to ensure prices are accurate. Prices may change over time. All prices include VAT where appropriate.

User generated content

You (the consumer) must not use the Website/s to copy publish or send material which is illegal or unlawful, or material which could give rise to legal action under English and other applicable law. All material you copy, publish or send via the Website/s must not be defamatory, obscene, indecent, hateful, discriminatory or inflammatory; such material must not infringe any persons intellectual property right or rights of confidence, impinge upon any persons privacy, or constitute incitement to comment crime; further, material must not be misleading, deceptive, sexually explicit, threatening, abusive, harassing or menacing. Directions Official Online Store reserves the right to edit or remove any material posted upon the Website.

Appropriate action may be taken to deal with the posting of unsuitable material, including suspending or cancelling your account, restricting your access to the Website, or commencing legal proceedings against you.

Trading name and address

Directions Official Online Store are trading names of La Riché Ltd. Registered Office: 10 Towerfield Close, Shoeburyness, Southend-On-Sea, Essex, SS3 9QP, UK. Registered in England and Wales 01543871



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