Discover the Directions range
Hair colour
Explore all 46 captivating colours in our range
Colour Kits
The all-in-one kit packed with vibrant colour
Hair Lightening
The pre-colour base for pigment perfection
Colour care
Products that keep your hair healthy and nourished
Accessories
Professional supplies for flawless application
Promotional items
Elevate your style with promo essentials
From the Colour Hub
Discover Paco Latorre's playbook secrets as he shows us how to nail the ultimate unicorn hair transf...
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Discover how our Directions Brand Ambassadors the Vanity Dolls unleashed Lauren's inner Barbie doll...