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Embrace
The Magic

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Get some
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Bright, Bold
and Brilliant

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GET IN THE GROOVE

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NEW 2024
CALENDAR

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Discover the Directions range

Colour

Hair colour

Explore all 46 captivating colours in our range

Kits

Colour Kits

The all-in-one kit packed with vibrant colour

Lightening

Hair Lightening

The pre-colour base for pigment perfection

Care

Colour care

Products that keep your hair healthy and nourished

Accessories

Accessories

Professional supplies for flawless application

Promo

Promotional items

Elevate your style with promo essentials

From the Colour Hub

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Discover how our Directions Brand Ambassadors the Vanity Dolls unleashed Lauren's inner Barbie doll...

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